Do you know who your “tribe” is?

 

They are the people who really need what you have to offer. The problems that consume their days and steal their sleep are exactly what you solve. You have the expertise they need.

 

Defining your tribe goes far beyond age/gender/location. You need to know where they spend time, both online and offline. You need to know what they struggle with and what holds them back from asking for help.

 

Most of all, you need to know how to authentically connect with your tribe.

 

Find Your Tribe

Knowing who the people are that you can best serve is the first step. Another term for this is defining your niche.

 

Many business owners are afraid to claim a niche. They feel that by focusing on serving everyone, they will get more business.

Best Work Quote

Unfortunately, it’s not true. You can’t be available to everyone and still make a difference in the world. You have to find who it is you do your best work with and focus only on that group.

 

Key thought: When you include everyone, you attract no one.

 

Let me give you an example. Let’s pretend there’s a woman named Barbara Feinstein. She’s 40, with two teenagers at home. She’s a practicing Jew. Her biggest struggle is that she doesn’t know what she’s going to do when her kids leave home. She’s built her life around being a mom.

 

Which invitation is going to work best to reach her?

  • Looking for purpose? I can help. Contact me today!
  • Are you ready for an empty nest? Contact me for information on finding purpose after your kids leave home.

 

Obviously, it’s the second one! The second headline shows that you understand her exact pain point and are offering to help. The first invitation is too broad and doesn’t tell her what you actually do.

 

Now, the second invitation also excludes certain people. People who are young. People who don’t have kids. People who have a long list of post-kid activities ready to go.

 

But that’s OK!

 

In order to be relevant to specific people, you have to be irrelevant to others. That’s the only way you’ll be able to work with the people you love most and do your best work for them. You have to exclude some people to truly serve others.

 

Connect Authentically

Once you’ve defined who you can best serve, you have to reach out to them in a way that’s authentic and draws them in. There are several important steps to this.

 

Step 1: Talk About Them, Not You

I hate to break it to you, but people aren’t nearly as interested in you as you think. They’re primarily interested in what’s in it for them.

 

Therefore, when communicating online or in person, focus on your prospect. Talk about what pain they have. Listen to what they have to say. Talk about solutions you offer that matter to them.

 

Too many websites are all about “Here’s my education, here’s my awards, here’s my testimonials. I’m so cool, hire me!”

 

That doesn’t work. Effective marketing says, “Here’s what you’re struggling with, here’s what keeps you up at night. Here’s a solution you need. Contact me to get it.”

 

Step 2: Use the Customer’s Language

Being well educated in your field is great, but it can be a hindrance when you’re creating marketing. Specialists tend to “talk shop” instead of using the customer’s language.

 

Which makes sense to you?

  • “It’s really important to optimize your portfolio to minimize risk and maximize return. A mixture of mutual funds, short term T-bills, and government bonds would be a great mix for you at your age.”
  • “We want to make sure your retirement account builds value but also doesn’t lose money before you retire. I think a mix of fairly safe, high-quality investments is best for you at this time.”

 

Unless you know finance, the first paragraph probably means little to you. On the other hand, the second paragraph uses language you’re familiar with.

 

Sometimes we’re tempted to “sound smart” by using technical language. It’s a big no-no. If you want to really connect with your customer talk about their problems the way they do.

 

Step 3: Be the Real You

Finally, be yourself. Too many business owners feel the need to put on a mask and pretend to be someone they’re not. It never works.

 

Pretending to be extremely tight and professional when you’re truly silly and fun doesn’t serve anyone. Instead, bring your true personality into your work. Being authentic not only helps you feel more comfortable in your business, it helps your customers feel more comfortable around you.

 

People can tell when others are being fake. No one wants to work with a fake. By bringing your true personality and perspective into your business and marketing, you’ll be able to serve those who will work best with you.

 

Connect Authentically with Your Tribe

When you’ve defined who your tribe is and reached out to them authentically, you’ll find your business growing more quickly than you expected.

 

By identifying your niche and communicating in ways that make sense to them, you’ll be light years ahead of most of your competitors.

 

It can be hard to decide who you truly want to work with and how to be fully yourself in your business. If you struggle with narrowing your focus, I’m here to help. Sign up Here for The best tips on Visibility to your market today and you’ll receive 25 Ways to Fire Your Boss

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Got Skills? Transfer Expertise from Your Job to Your Business

 

Do you feel overwhelmed at the thought of starting your own business? You’re not alone. Many people think that entrepreneurship is very risky – although, in some ways, it’s more secure than a day job.

 

What you may not realize is that you’ve gained tremendous skills from your current job and your daily life that can help you succeed in business. When you think creatively about what’s needed to run a business, you’ll realize you have many more skills than you think.

 

The Easy Step: From Job to Freelancer

In many cases, the job you have now is a service that’s needed by many companies all over the country – or all over the world. With the expertise you’ve gained, you can do work for clients on a freelance basis.

 

This shift is the easiest in terms of skill transfer, but it can be challenging to implement. In some companies taking clients in the same area as your job will be seen as competition and will be disallowed. If you aren’t able to build your business while working, focus on gaining marketing skills and perfecting your craft while saving money to make the leap.

 

When you make the jump to freelancer, you may find that your old company becomes a loyal client!

 

Skills Needed For Entrepreneurship

Maybe you’re not in a job that can become a freelance gig, or you simply hate your job and want to do something else. It’s time to start evaluating the skills you’ve gained and how you can apply them differently.

 

Organization

Keeping all of your paperwork in order and making sure your clients are properly cared for takes a lot of organization. In all likelihood, your current job requires you to stay organized and on top of details as well.

 

To build on this skill while you’re still working, learn to document processes and investigate what organizational tools work best for your personality and style.

 

Leadership

When you start your own business as a solo entrepreneur, you may think leadership isn’t that important. Actually, it is – starting with self-leadership and extending to traditional management and leadership as you grow.

 

Self-leadership includes things like internal motivation, time management, and staying on task. Traditional leadership includes communication skills, giving constructive feedback, and handling difficult conversations. Most jobs give you many opportunities to work on these skills.

 

Marketing

One of the most important skills in business is the ability to let other people know what you do in a way that encourages them to want to learn more. You may think that if you don’t work in the marketing department, you don’t have any marketing skills.

 

In reality, marketing is all about making genuine connections, finding out what people need, and serving them to meet those needs. Practice your listening skills, discover what the people around you need, and find ways to meet those needs. Do this in person, on social media, and through email.

marketing quote

 

Not only will you gain valuable marketing skills, you’ll be building priceless relationships that can help you for years to come.

 

Resilience

Many people don’t realize that mindset and resilience is a key business skill. They’re too focused on getting a degree, becoming a manager, or leading the company in sales. The truth is, without the right mindset you won’t succeed in your job or in business.

 

The right mindset includes believing you can succeed, anticipating problems and how to overcome them, managing your emotions, handling fear of failure, and overcoming imposter syndrome. Often, these mindset changes require outside help from a coach – you simply can’t overcome your blinders without an objective view to help you.

 

Ready to Go From Job to Business?

While I’ve only scratched the surface of the transferable skills that come from a job, you are probably encouraged that you’re more ready for a business than you thought.

 

If you’re ready to make the move from a job to a business, you’ll need someone to help you apply your skills in new ways and work on your mindset challenges. You can join the amazing individuals and businesses that have worked with Plan to Succeed Coaching and started or grown a company. With an average return of multiple four figures can you afford not to start?

Contact me at 910-493-3527 today!

Personal Branding: Its Essential

Answer quickly: What does Gary V have that you probably don’t have?

 

Nope. It’s not hustle, a ridiculous work ethic, or a million dollars.

 

It’s a personal brand.

 

What does Gary V sell? He sells himself, and he does it very, very well.

 

I mean, it’s as simple as the fact that I can say “Gary V” and you instantly know what I mean. So why does it work – and more importantly, how can you create one too?

 

Why a Personal Brand Works

People do business with those they know, like, and trust. A personal brand helps people feel that they know more about who you really are, which helps them develop the “know, like, and trust” factor.

 

When you develop a personal brand, you don’t focus your messaging on what you sell, you focus your messaging on who you are and why you’re driven to serve others. This helps tie into another key marketing principle – people love to shop but they hate to be sold.

 

If you’re focusing on portraying who you are and why you’re serving your audience, you avoid the feeling of “selling” while you are, in fact, boosting the credibility of your products and services.

 

Finally, people buy based on emotions and justify their decisions with logic later. By building an effective personal brand, you’re building a bank of positive emotions with your targeted tribe. When they see that you have a product or service for sale, they’ll be more likely to buy from you.

 

How to Build an Effective Personal Brand

I want to get one misconception out of the way right away – an effective personal brand does not have to mean that everyone likes you and you offend no one. In fact, you may turn off a large group of people.

 

What matters is that you connect deeply with your target customers. You want to build a loyal group of followers – a tribe – and that means you have to take a narrow focus that appeals especially to them.

 

Let’s look at Gary V again. He’s got an incredibly passionate tribe who hangs on his every word. People who want to hustle at the level that Gary does. People will sacrifice everything in order to succeed. To them, Gary is a hero.

 

And then there are detractors. Have you ever had someone write in Inc magazine that your theories could destroy others’ businesses? Gary V just shakes it off. He’s not for them, he is for his own tribe.

 

Some other methods that will help you build your personal brand:

  • Have a Clear Message. Know what you’re portraying and to whom. Gary V started with a message based on a single word: Hustle. Your message should have that same focus and clarity.
  • Be Consistent. As someone building a personal brand, you have to keep your public persona consistent. Share the same message and focus on LinkedIn as you do on Facebook, Twitter, Instagram, and other social media platforms.
  • Be Unforgettable. One benefit to being controversial is that people remember you. Love you or hate you, they remember. As someone building a personal brand, you can’t afford to be bland or sound like everyone else.
  • Focus on Exposure. In order to build your personal brand, you have to be visible. Be active on the same social media outlets your customers frequent. Create content – videos, and writing – that gets shared.
  • Be You. You won’t be successful if you try to be another Gary V or another famous personality. Those folks are taken. Be you, connect with your tribe, and watch your brand grow.

 

What do people think of when they think of you? Not sure? By clarifying your message and focus you can increase the business seeking you out versus chasing people down!

Ask me how you can get results like my average clients ROI of 5 figures. 

I have been a professional coach for almost three years and the value my clients get from coaching with me changes lives. When you are able to become location independent, leave your 9 to 5 or work from the beach, trust me you’ll wonder what took you so long!

Work with me 1 on 1 or I have group programs starting soon!

Visit Plantosucceed.net to get started today.